It is said that necessity is the mother of invention, and philanthropic organizations and businesses alike certainly learned that lesson in 2020 and 2021. As we find ourselves halfway through 2022, the reality of an economy that is starting to slide has begun to sink in. 

A new survey conducted in April published in The Chronicle of Philanthropy reveals that 63% of donors state they will be more cautious in their giving this year and 9 percent said that they will not give again until the economy is back on track. The poll results further indicate this to be the highest level of pessimism among donors since the firm first began conducting the survey in 2008. 

The unpredictable giving trends over the past 3 years have outwitted and surprised (for better or for worse) giving analysts and CEO’s at every turn.  While we’ve seen donors respond to the call for help and respond in droves to crisis situations, does that model carry with it any kind of sustainability as everyone, top to bottom, feels the pinch?   With donors growing concerned and holding their wallets a bit closer, what can nonprofits do to ensure funding doesn’t stop for their programs? 

While many articles out there are suggesting that generosity is a dying virtue, Kelli Deferme, Director of Cause Alliances at HundredX disagrees .  She says “I don’t think generosity is fading, but rather people are looking for ways, like never before, to diversify their generosity.  We’ve seen waves of nonprofit supporters more than delighted to “donate” their digital scrolling time for good, or share their opinions about brands to create value for community programs.''   

For  generosity to keep up, it must be something that is accessible to everyone.  Generosity is at the heart of philanthropy and when the industry can provide the support and tools to allow everyone to feel like they are a philanthropist, no matter their financial abilities, we will start to see a shift in the mindset of giving. 

Deferme continues, “I believe in the power of helping people feel like they can not only receive help when they need it, but give back in meaningful ways and be a part of a powerful giving ecosystem in that way.   That’s what HundredX Causes can do.”

The HundredX Causes online platform provides nonprofits with a safe, inclusive tool to engage all of their supporters across the country. Anyone can make an impact without leaving their home and without opening their wallet, because we believe that every voice matters and one voice can, indeed, change the world— if we’re listening. 

The HundredX Solution 

HundredX Causes, our innovative digital solution, can  generate funding for nonprofit causes by leveraging feedback submitted by supporters on the HundredX Platform.

This unique program allows supporters to use their feedback on products and brands they use every day to support their charity of choice. We call it, Feedback for Good.   This simple giving model opens up philanthropy to more socio-economic giving abilities to support without spending. The HundredX Causes program can help nonprofits not only weather the economic storm but offers them the ability to possibly increase their individual giving during these challenging economic times, when their clients need them the most.

How Does it Work?

Using HundredX Causes, individuals 18 years or older,  provide valuable feedback on brands they use from any of their devices.  A single piece of feedback can be submitted in about  a minute and generates up to $2 for the supporter’s cause. Each supporter can submit up to 75 pieces of feedback — which can generate up to $150 for that cause, funded by HundredX.